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Privacy Policy

This Privacy Policy outlines how Southern Comfort Bookkeeping & Virtual Assistant Services, our bookkeeping service ("we," "our," or "us"), collects, uses, discloses, and protects personal information obtained through the collection of leads. We value your privacy and are committed to ensuring the security and confidentiality of your personal data. By providing us with your information or using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect:

We may collect the following types of personal information when you provide it to us through our lead generation channels:

a. Contact Information: Name, email address, phone number, and postal address.

b. Business Information: Company name, business address, and other relevant business details.

c. Financial Information: Information related to financial transactions or accounting needs.

2. How We Use Your Information:

We may use the collected personal information for the following purposes:

a. Lead Generation: To contact you regarding potential bookkeeping or accounting services.

b. Communication: To respond to your inquiries, requests, or feedback.

c. Service Provision: To provide you with the bookkeeping services you have requested.

d. Legal Compliance: To comply with legal obligations or as required by applicable laws and regulations.

e. Marketing: With your consent, we may use your information to send you relevant marketing materials about our services.

3. Data Sharing and Disclosure:

We do not sell, lease, trade, or otherwise transfer your personal information to third parties for their marketing purposes. However, we may share your information with third parties under the following circumstances:

a. Service Providers: We may engage third-party service providers to assist us in providing our bookkeeping services. These providers are contractually obligated to handle your data with strict confidentiality and in compliance with applicable laws.

b. Legal Compliance: We may disclose your information if required to do so by law or in response to valid legal requests.

c. Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your personal information may be transferred to the new entity, subject to the terms of this Privacy Policy.

4. Data Security:

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure.

5. Your Rights:

a. Access and Correction: You have the right to access and correct your personal information held by us.

b. Opt-Out: You may opt-out of receiving marketing communications from us at any time.

c. Data Deletion: You have the right to request the deletion of your personal information, subject to legal and contractual requirements.

6. Retention Period:

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Children's Privacy:

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.

8. Changes to this Privacy Policy:

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Any changes will be effective upon posting the revised policy on our website.

9. Contact Information:

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at

This Privacy Policy is effective as of July 30, 2023.

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